GEO is not SEO with a new name — here's why it matters
Generative Engine Optimization rewrites the rules for content structure, entities and citations.
Jun 02, 2026 · 6 min read
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Essays and playbooks for AI-era marketing.
AEO
A practical playbook for Answer Engine Optimization in 2026
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A practical playbook for Answer Engine Optimization in 2026
Five mechanics that determine whether ChatGPT, Perplexity and Claude cite your brand.
Jun 14, 2026 · 8 min read
The technical SEO checklist for international SaaS
From hreflang to crawl budget, the foundations international SaaS teams underestimate.
May 22, 2026 · 12 min read
Designing marketing sites that pass Core Web Vitals on day one
Performance budgets, image strategy, and the design decisions that quietly tank LCP.
May 11, 2026 · 7 min read
How to run paid social without burning your brand
Most paid social erodes brand. Here's the operating model that compounds both.
Apr 28, 2026 · 9 min read
Quarterly growth roadmaps: a template we actually use
The exact format we run with executive teams across four continents.
Apr 09, 2026 · 10 min read
Structured data for AI search: a hands-on walkthrough
Schema.org patterns that influence both Google AI Overviews and assistant citations.
Mar 26, 2026 · 11 min read
Editorial planning for category-leading B2B brands
Why themes beat calendars and how to plan a quarter you'll actually ship.
Mar 12, 2026 · 9 min read
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