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Case studies

Outcomes worth publishing.

A selection of recent engagements across SaaS, D2C, fintech and professional services in the US, UK, Canada and Australia.

Digital Marketing Agency · United States

WPF Creatives

Traffic
Steady Monthly Growth
Content
Weekly SEO Blogs
PARTNERSHIP
On-going Since Early 2026

Challenge

WPF Creatives needed a dependable content writer who could consistently deliver SEO-focused articles for multiple client projects without sacrificing quality or deadlines.

Solution

Implemented an ongoing SEO content program by researching keywords, creating optimized blog content, improving topical coverage, and maintaining a consistent publishing schedule.

Results

The partnership continues today. WPF Creatives maintains a consistent publishing schedule, improved organic visibility across multiple projects, Also Added Sami as their content writer

Digital Marketing Agency · United States

From invisible to first-page in 7 months

Impressions
123 → 30k+
Click
1k+
AI VISIBILITY
Google AI

Challenge

DigitalBTI wanted to increase its organic visibility and compete for high-value search terms. The website had limited search performance and wasn't appearing in AI-generated search experiences.

Solution

Developed a combined SEO, AEO, and content strategy focused on topical authority and search intent. SEO and AEO implementation included technical optimization, keyword research, internal linking, and entity optimization, while content was produced around high-value topics to increase search visibility and AI discoverability.

Results

Monthly impressions increased from 123 to over 30,000+, clicks grew from 13 to more than 1000, and the website began appearing in Google AI Overviews within four months.

Fintech · Australia

A category-leading brand in 12 months

Followers
+74k
MQLs
+220%
CPL
−51%

Challenge

A regulated fintech needed brand authority alongside performance pipeline.

Solution

Editorial-grade social program, paid social testing and exec-led thought leadership.

Results

Became a recognized category brand within 12 months; MQLs more than tripled.

Professional Services · Canada

A new website that doubled inbound

Inbound
+112%
Conv. rate
+74%
Bounce
−42%

Challenge

A consultancy with strong reputation had a website that undersold the work.

Solution

Brand-led website rebuild with conversion-focused IA and case study system.

Results

Doubled inbound consultation requests in the first quarter post-launch.

B2B SaaS · United States

Cited by ChatGPT in their core category

AI citations
0 → 38
Branded search
+62%
Demos
+90%

Challenge

Buyers were asking ChatGPT for vendor shortlists — and the brand was nowhere.

Solution

Dedicated AEO program with structured knowledge content and entity strategy.

Results

Cited in AI assistant answers across their top 12 buyer questions.

Marketplace · United Kingdom

A growth engine that finally compounded

MoM growth
12–18%
Listings
+3.1×
Revenue
+140%

Challenge

A marketplace was stuck on flat MoM growth across SEO and paid channels.

Solution

Integrated SEO + paid + content strategy with shared dashboards and weekly experiments.

Results

Six months of compounding double-digit growth, every month, across both channels.

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