Case studies
Outcomes worth publishing.
A selection of recent engagements across SaaS, D2C, fintech and professional services in the US, UK, Canada and Australia.
Pipeline up 3.4× in two quarters
- Traffic
- +210%
- Leads
- 3.4×
- ROI
- +180%
Challenge
A Series B SaaS company had plateaued on organic and was over-reliant on paid for pipeline.
Solution
Rebuilt the marketing site, shipped a topical SEO program and a structured AEO knowledge base.
Results
Organic became the largest source of qualified pipeline within two quarters.
From invisible to first-page in 9 months
- Keywords
- +1.2k
- Revenue
- +96%
- CAC
- −38%
Challenge
A premium D2C brand was being out-ranked by marketplaces on every commercial term.
Solution
Technical SEO overhaul, category content strategy and entity-led GEO content.
Results
Ranked top-3 on every priority term, revenue up nearly 2× year-over-year.
A category-leading brand in 12 months
- Followers
- +74k
- MQLs
- +220%
- CPL
- −51%
Challenge
A regulated fintech needed brand authority alongside performance pipeline.
Solution
Editorial-grade social program, paid social testing and exec-led thought leadership.
Results
Became a recognized category brand within 12 months; MQLs more than tripled.
A new website that doubled inbound
- Inbound
- +112%
- Conv. rate
- +74%
- Bounce
- −42%
Challenge
A consultancy with strong reputation had a website that undersold the work.
Solution
Brand-led website rebuild with conversion-focused IA and case study system.
Results
Doubled inbound consultation requests in the first quarter post-launch.
Cited by ChatGPT in their core category
- AI citations
- 0 → 38
- Branded search
- +62%
- Demos
- +90%
Challenge
Buyers were asking ChatGPT for vendor shortlists — and the brand was nowhere.
Solution
Dedicated AEO program with structured knowledge content and entity strategy.
Results
Cited in AI assistant answers across their top 12 buyer questions.
A growth engine that finally compounded
- MoM growth
- 12–18%
- Listings
- +3.1×
- Revenue
- +140%
Challenge
A marketplace was stuck on flat MoM growth across SEO and paid channels.
Solution
Integrated SEO + paid + content strategy with shared dashboards and weekly experiments.
Results
Six months of compounding double-digit growth, every month, across both channels.
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